Compensation
Your business, your choice
Two powerful paths designed for your success.
$15,000 cap
Brokerage Partner · 80/20 split
Maximum earning potential for established producers and those building a downline.You can move to the lower tier on your following anniversary date.
$5,000 cap
Business Builder · $500 / transaction
Fast-track to building your empire — prioritize money in your pocket as you grow.Move up to the higher tier any time, no penalties or waiting.
Plus a $275 brokerage fee per deal (split if you're on a team) — add it to the commission so it's paid by the client. A $99 one time Lofty set up fee.
True transparency
No surprises. No hidden costs.
$0
Sign-up fees
Zero upfront investment — just your board/association transfer fees.
$0
Monthly fees
Keep more of what you earn.
$1,150
Annual fee
Withheld from your first deal only — covers technology and fees.
Special transactions
Commercial, personal & team deals
Commercial
Counts toward your company cap (not award-level core transactions). Risk management fee: 0.1% for Brokerage Partners, 0.3% for Business Builders. When GCI is under $2,500, switch to a 90/10 split with 10% risk fee and no other fees.
Personal — unlimited
Unlimited personal transactions per year. Pay only the standard transaction fee plus a flat $250 risk management fee. Exempt from commission caps.
Domestic team (shared seat)
Two partners, one seat. Individual accounts, two annual fees, same sponsor required. 50/50 split on revenue share, stock awards and cap. Downline tracked under Partner A.